Welcome, circa. early 2021
Black Riders has been the digital extension of one particular analog human since 1995.
It has, over the years, existed as a company website, a personal website, a blog, a placeholder page, and a redirect. It has also, more broadly, been a pseudonym, a social media handle, and a brand.
It has always been a bit of a blank slate.
For most analog humans, this one particular analog human goes by the name Winston Pei. They also go by the name Pei Hsien Jen, written a few different ways. Some call him Winnie. A handful call them Dad.
Black Riders has always been about helping individuals and organizations (re)imagine, (re)design, and (re)invent themselves, and that especially goes for Black Riders itself.
If you are curious to learn more, you can check out our origin story posts in our mental mulch blog.
Here’s a bit of what else “we” have our hands in these days…
