Black Riders

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About Us, circa. late 2021

How do you want to make your mark?

Black Riders has been the digital extension of one particular analog human since 1995.

It has, over the years, existed as a company website, a personal website, a blog, a placeholder page, and a redirect. It has also, more broadly, been a pseudonym, a social media handle, and a brand.

It has always been a bit of a blank slate.

For most analog humans, this one particular analog human goes by the name Winston Pei. They also go by the name Pei Hsien Jen, written a few different ways. Some call him Winnie. A handful call them Dad.

But no matter by what name, or where you go along our timeline, Black Riders has always been about helping individuals and organizations (re)imagine, (re)design, and (re)invent themselves.

And that especially goes for Black Riders itself.

Here are some of the places where our one particular analog human currently drops the occasional pebble:

Black Riders recognizes and acknowledges that we are grounded in the land upon which we reside and work, and connected to one another through it... it is land that is traditional territory of many First Nations including the Nehiyaw (Cree), Niitsitapi (Blackfoot), Nakota Sioux (Stoney), Haudenosaunee (Iroquois), Denesuliné (Dene), Tsuutʼina, Anishinaabe (Saulteaux), Inuit, and Métis nations, land that we continue to share as part of Treaty 6 and Treaty 7 Territory and Regions 3 and 4 of the Métis Nations of Alberta.

Screenshot of our About Us page, November 10, 2021.