Author’s Note: This text is from the very first Black Riders website, circa. 1997. You can see it in its partial original glory in the Internet Archive’s Wayback Machine.

language for the eye [form]

We believe in the power of the visible word. On paper. On screen. On billboards fifty feet across or on a business card two inches high.

Our task is to make your ideas visible, give them a voice, the right voice, through clear, concise written communication and clear, precise visual design.

Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. — Robert Bringhurst

illumination of the mind [function]

Every client brings unique needs, objectives, and dreams to a project.

Each project creates new challenges, discoveries, solutions.

Every medium provides its special strengths, its quirks, its own personality.

Our duty is find the best solution for your unique communications needs and effectively bridge the distance between you and your audience.

effective design means effective communication