How do you want to make your mark?

 

Black Riders has been the digital extension of one particular analog human since 1995.

It has, over the years, existed as a company website, a personal website, a blog, a placeholder page, and a redirect. It has also, more broadly, been a pseudonym, a social media handle, and a brand.

It has always been a bit of a blank slate.

For most other analog humans, this one particular analog human goes by the name Winston Pei. They sometimes also go by the name Pei Hsien Jen or Bai Xian Zhen or 白先箴, depending on how you’re looking at it. Some call them Winnie. A handful call him Dad.

But no matter by what name, or where you go along our timeline, Black Riders has always been about helping individuals and organizations (re)imagine, (re)design, and (re)invent themselves.

And that especially goes for Black Riders itself.

Black Riders is sustained by the land upon which we live, work, and play, known both as ᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ (Amiskwacîwâskahikan) and as Edmonton, Alberta, Canada, land that has long been home to many Indigenous Peoples including the Nehiyawak/Cree, Tsuut'ina, Niitsitapi/Blackfoot, Métis, Nakota Sioux, Haudenosaunee/Iroquois, Dene Suliné, Anishinaabe/Ojibway/Saulteaux, and the Inuk/Inuit, land that we recognise as Treaty 6 Territory and part of the North Saskatchewan River Territory within the Métis Nation homeland.