Thoughts tagged ‘logo’


Meadowlark Elementary School Logo

What started as a spirit t-shirt design for our principal designer’s kids’ school ended up being the new school logo. Meadowlark Elementary School in Edmonton, Alberta, Canada, features both an English language stream (with a French as a second language component) and an English / Mandarin Chinese Bilingual stream, resulting in the desire for a bilingual logo.

A stylized meadowlark image repeated three times, representing the three languages and cultures of the school, forms an outline of a child reaching for the skies.


Robinson Controls Visual Identity: Logo and Packaging

Robinson Controls came to Black Riders in 2010 in need of a visual identity refresh to match a refresh to their product line. A manufacturer since 1954 of hard stop pressure switches designed for oilfield applications and any other hazardous locations, Robinson Controls was releasing a new line of pressure control switches in a range of sizes and configurations.

First step was a logo redesign that incorporated as a key element a stylized “O” that evoked a red control ring that was a distinctive feature of the original Robinson pressure control valve design.

Then incorporating product images supplied by Robinson Control product designers, we designed a highly visible and modular labelling system that would clearly and easily distinguish between different models of valves. The combination of large product name and image, with clear supporting product descriptions, was chosen to help field workers and inventory control staff quickly and accurately identify the correct items for orders and field installation.

In order to maintain maximum flexibility, a label system was chosen over pre-printed packaging so that standard packaging could be used for a variety of products but still be readily identifiable, as well as allowing for multiple products to be combined into kits in larger boxes.


Café Dabar Visual Identity & Branding

Café Dabar was an internet café located on the trendy Whyte Avenue district of Edmonton, Alberta, Canada. Coming under new management in 2004, it featured free trade coffee and wifi before such things became common. With the change in ownership came a desire for a visual refresh.

A wordmark was developed to convey the revamped café sense of comfortable fun. Four individual coffee beans were included in the logo to represent the four new co-owners, who also adopted job titles to match: Bean in Charge of Operations, Bean in Charge of Technology, Bean in Charge of Marketing, and Bean in Charge of Product Testing.


Ellen & Raylene Wine Label

So this item is just a fun one from the personal archives, a custom label created when we decided to try our hand at making homemade wine with friends. Found the bottle while unpacking some boxes, and it’s now back on our shelves. The wine wasn’t great, but the label has aged well!