Thoughts tagged ‘coffee’

Café Dabar Visual Identity & Branding

Café Dabar was an internet café located on the trendy Whyte Avenue district of Edmonton, Alberta, Canada. Coming under new management in 2004, it featured free trade coffee and wifi before such things became common. With the change in ownership came a desire for a visual refresh.

A wordmark was developed to convey the revamped café sense of comfortable fun. Four individual coffee beans were included in the logo to represent the four new co-owners, who also adopted job titles to match: Bean in Charge of Operations, Bean in Charge of Technology, Bean in Charge of Marketing, and Bean in Charge of Product Testing.