Thoughts tagged ‘branding’

DoddCor Wordmark and Business Cards

Long time client Lindsay Dodd came to Black Riders in need of business cards for his technology investment firm. Having recently sold his previous company, Savvia, Lindsay now needed to establish a visual identity for DoddCor as he pursued new ventures.

We felt the new DoddCor identity should evoke elements of past identities, including a non-standard size and rounded corners on his business card, but also a cleaner look in keeping with the new direction of the company within the information technology industry. New fonts and colours were chosen to clearly distinguish this company from previous ventures so that there would be no confusion as to which card was the most current.

The resulting wordmark and business card design delivers a simple yet distinctive identity ideal for networking.

Colophon: The wordmark uses Gill Sans for the main element, with Helvetica Neue for the tagline and balance of the card content. The cards were digitally printed on 18 pt uncoated stock. Our thanks to Rayacom Edmonton Central for the excellent job printing and die-cutting the cards.


Robinson Controls Visual Identity: Logo and Packaging

Robinson Controls came to Black Riders in 2010 in need of a visual identity refresh to match a refresh to their product line. A manufacturer since 1954 of hard stop pressure switches designed for oilfield applications and any other hazardous locations, Robinson Controls was releasing a new line of pressure control switches in a range of sizes and configurations.

First step was a logo redesign that incorporated as a key element a stylized “O” that evoked a red control ring that was a distinctive feature of the original Robinson pressure control valve design.

Then incorporating product images supplied by Robinson Control product designers, we designed a highly visible and modular labelling system that would clearly and easily distinguish between different models of valves. The combination of large product name and image, with clear supporting product descriptions, was chosen to help field workers and inventory control staff quickly and accurately identify the correct items for orders and field installation.

In order to maintain maximum flexibility, a label system was chosen over pre-printed packaging so that standard packaging could be used for a variety of products but still be readily identifiable, as well as allowing for multiple products to be combined into kits in larger boxes.

Café Dabar Visual Identity & Branding

Café Dabar was an internet café located on the trendy Whyte Avenue district of Edmonton, Alberta, Canada. Coming under new management in 2004, it featured free trade coffee and wifi before such things became common. With the change in ownership came a desire for a visual refresh.

A wordmark was developed to convey the revamped café sense of comfortable fun. Four individual coffee beans were included in the logo to represent the four new co-owners, who also adopted job titles to match: Bean in Charge of Operations, Bean in Charge of Technology, Bean in Charge of Marketing, and Bean in Charge of Product Testing.