Robinson Controls Visual Identity: Logo and Packaging

Robinson Controls came to Black Riders in 2010 in need of a visual identity refresh to match a refresh to their product line. A manufacturer since 1954 of hard stop pressure switches designed for oilfield applications and any other hazardous locations, Robinson Controls was releasing a new line of pressure control switches in a range of sizes and configurations.

First step was a logo redesign that incorporated as a key element a stylized “O” that evoked a red control ring that was a distinctive feature of the original Robinson pressure control valve design.

Then incorporating product images supplied by Robinson Control product designers, we designed a highly visible and modular labelling system that would clearly and easily distinguish between different models of valves. The combination of large product name and image, with clear supporting product descriptions, was chosen to help field workers and inventory control staff quickly and accurately identify the correct items for orders and field installation.

In order to maintain maximum flexibility, a label system was chosen over pre-printed packaging so that standard packaging could be used for a variety of products but still be readily identifiable, as well as allowing for multiple products to be combined into kits in larger boxes.

















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